A marketing intern candidate has a vibrant TikTok presence with private stories visible only to 200 followers. One night, a friend screenshots a rant about "scamming a shift at Tesco" and posts it publicly. That screenshot, via a reverse image search, appears when the candidate’s name is run through a professional vetting service. The brand, which prides itself on integrity, moves to another candidate.
References to heavy partying, excessive drinking, or illegal drug use.
The key is intentionality. Use privacy to build trust with a small, trusted network, not to hide behaviour you would be ashamed of later.
Stay smart, stay kind online, and remember:
Users are often subjected to aggressive browser hijacking, malicious pop-ups, and forced redirects. 3. Ethical and Financial Impact on Creators






