The entertainment industry in 2023 will be shaped by several popular media trends, including:

If you want to focus on a (e.g., Germany, Austria, Switzerland).

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The 2023 Erstie media cycle proved that highly produced, long-form content struggled to compete with raw, smartphone-shot dare videos. Traditional media companies were forced to reallocate budgets away from heavily scripted shows toward decentralized, creator-led short-form networks. The Dark Side: Safety, Consent, and Algorithmic Pressure

: Weary of polished, overly corporate marketing, they gravitated toward raw, unfiltered, and peer-led narratives.

To understand the significance of Ersties’ 2023 strategy, we must first look at the history of the "dare" as an entertainment mechanic. From the early days of Jackass ’s painful stunts to the rise of YouTube challenge culture (e.g., the Ice Bucket Challenge, the Tide Pod Challenge), the dare has always been about authenticity paired with risk.

The year 2023 marked a permanent shift in how young adults consume, interact with, and create media. At the intersection of this cultural pivot were "Ersties"—a German colloquial term for first-semester university freshmen—navigating their critical transition into adulthood. For the 2023 cohort, this milestone collided with the absolute peak of "dare entertainment" content and highly fragmented popular media landscapes.

remain the primary discovery tools, especially for new music—with 64% of Gen Z users finding new tracks through these clips. Video-Audio Tandem

: If "Ersties" is associated with "dare" entertainment, it might involve content that challenges viewers or participants, such as reality TV shows, game shows, or interactive content that encourages audience participation.